The Arabian diva Huda, who took the world by storm expanded her business into one of the most successful makeup brands. Starting off with her best-selling line of hand-designed lashes, Huda Beauty now features Huda’s personally curated makeup for all. The range of liquid lipsticks and strobes continue to be top-picks. The eye shadow palettes have also been well received for their pigmentation, texture and range of hues. The rose gold palette and the desert dusk is an essential buy.